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Every business eventually has to raise prices. It's not fun but in a world where inflation exists, it's necessary. So how do you raise prices in a way that won't irritate your customers? Simple. You do it in a way that aligns with your values as a company, and rewards your loyal customers for supporting you. When Dropout.tv decided to raise prices in 2025, they released a video that explained what what happening , and something incredibly strange happened. As a subscriber-ba

I have been thinking about what ethical marketing means and how we, as marketers, can define and promote ethical efforts for our industry. Marketing, as an industry, has a poor reputation for ethical practices. When I describe what I do for a living, I always feel the need to justify my work as not being a part of the "normal" marketing machine. We have always been an industry that plays fast and loose with honesty and transparency, and it's not something that I am proud of.

https://www.marketingdive.com/news/coca-cola-doubles-down-ai-new-holiday-campaign/804303/ Coke is rolling out its holiday advertising and released a new ad that was completely AI-generated. In the grand scheme of things, it's not a big deal, but the fact that they are continuing down this path is really disheartening for me. Sure, you can get a fully-built commercial out of AI tools. (Or, if you're more cynical, like me, you just call them " Giant Plagiarism Machines "). But