PPC Marketing
Setting up your ads and getting a campaign running can be daunting, but we're here to help you get your ads created and running as soon as possible. You can start with a low daily spend and see how your ads perform before investing more.
Ad Creation
Getting in front of the right people is half the challenge when it comes to online ads. It's important to target your customers specifically to not waste money being shown to people who are outside your target audience.
Targeting
Once your ads are running, you need to continually optimize your ads to make sure you're getting the most out of your budget. Reviewing what works and what doesn't so you always perform your best.
Campaign Management
What is PPC Marketing? Why do I need it?
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Put ads in search results, social media, and on ad networks
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Appear at the top of search results
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Target your specific audience
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Create campaigns and ads to inform of specific selling points
PPC ads are vital for most businesses. Search engines have ads at the top of their results, social media throttles your posts, and your visibility goes with it. Buying PPC ads allows you to reach your audience with specific messaging, and allows you to rise above the rest of the noise.
Creating powerful ads that deliver conversions on your website can be a tricky task. You need to make sure your targeting is on point, and your messaging is appropriate for that particular audience. Not to mention that you need to manage your budget, make sure you're optimizing your ads, removing ads and audiences that aren't converting, and more.
If you're looking to start your online advertising and want to know where to start, contact us at Loon's Eye Digital and we can help you get your ads delivering business to your website.
PPC advertising is a fast and effective way to get in front of your audience and convert quickly. Unlike SEO, paid advertisement gets you to the top of the SERP and lets your messaging shine through right away. Setting the right budget targeting the right people and keywords, and using the right messaging are vital to ensure your ads are performing the way they should.
Managing your ads to continuously improve your performance, make sure you're spending money in the right place, and update your audience on important news and offerings from your business will keep your ads performing and driving business.
Get your ads started today and get in front of your audience right away. Loon's Eye Digital is here to help you get started and grow your visibility.
Marketing Strategy Process
Goals
Working together, we'll discuss your business goals and how your content can assist those goals. We'll create a schedule for delivery and discuss KPIs for your marketing content.
1
Audience
We'll discuss your perfect client and how they interact with your business. Rather than trying to target everyone who could conceivably interact with your site, we want to focus on your ideal client to improve your conversion rate and deliver the best deals possible.
2
Research
Once we are familiar with your business and audience, we will search your competitors and other content around the internet to see what kinds of topics and keywords we should be focusing on. We'll then create a marketing plan that shows what content will be created and when.
3
Content Delivery
We will use the marketing plan to continually update the needs of your website. We will deliver the content monthly and you will have final say over the content. We will then help you post on your site and offer any other assistance to help distribute your content to your audience.