SEO
(Search Engine Optimization)
What is SEO and why do I need it?
-
Get found online in search engines and AI tools
-
Get more traffic from people who are looking to convert
-
Increase your brand visibility
-
Outrank your competitors
Search Engine Optimization (SEO) is how you make your content appear in search results. There are a million things that Google and other tools are looking at, and it gets overwhelming quickly.
Not only does your site need to be set up correctly to engage with search engines, but you need to make sure your content is laid out and managed in a way that helps your site rank higher than your competitors.
Rather than take on the entire internet alone, let us manage your SEO and make your site the best it can be.
Technical SEO is where we dig into the code of your website and make sure that there's nothing blocking search engines from crawling your site properly.
Technical SEO
On-page SEO is using the content on your site to help you target what people are actually searching for. Updating your content, creating new blogs, and anything else you can see on your site.
On-Page SEO
Off-page SEO is where we work to get other websites to mention your site, and link to specific content to prove you're an expert in your field. This is a boom-or-bust technique.
Off-Page SEO
AEO or GEO or any other acronym having to do with AI tools is where we help you make your content more likely to be quoted by LLMs and AI tools. Typically the tasks are the same, but the focus is slightly different.
AEO/GEO
CRO (conversion rate optimization) is optimizing your website so that once people land on your page, they actually buy, or sign up, or schedule a meeting. This is often a huge way to improve your business.
CRO
Analytics is looking at the data so we can make educated suggestions to improve your website. We typically report our data monthly, but some websites may need more or less attention to keep things running smoothly.
Analytics
Loon's Eye Digital has been performing SEO services for businesses large and small for years. We create unique content and plans that use data to support our strategy. We focus on your business goals and needs, which is different for every business and website. There is no cookie-cutter production and no one-size-fits-all strategy that you find from some agencies.
Not only do we give you top-notch SEO work, but we also love to educate you on why we're doing it, and how we expect to see results. We don't put your site through an AI tool that produces a litany of blogs that offer nothing new just to check the boxes.
If you are looking to improve the performance of your website, it's important to know the context of why a search engine is or isn't giving your site impressions. Once you know why your site is performing the way it is, you can start to make optimizations to improve your performance.
Marketing Strategy Process
Goals
Working together, we'll discuss your business goals and how your content can assist those goals. We'll create a schedule for delivery and discuss KPIs for your marketing content.
1
Audience
We'll discuss your perfect client and how they interact with your business. Rather than trying to target everyone who could conceivably interact with your site, we want to focus on your ideal client to improve your conversion rate and deliver the best deals possible.
2
Research
Once we are familiar with your business and audience, we will search your competitors and other content around the internet to see what kinds of topics and keywords we should be focusing on. We'll then create a marketing plan that shows what content will be created and when.
3
Content Delivery
We will use the marketing plan to continually update the needs of your website. We will deliver the content monthly and you will have final say over the content. We will then help you post on your site and offer any other assistance to help distribute your content to your audience.