Marketing Strategy
Why do I need a marketing strategy?
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Have a plan for marketing you can prepare for
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Target the right audience with the right messaging
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Create a budget and determine your ROI
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Review your impact and adjust your future plans
Making a marketing strategy is more than just scheduling emails and social posts. It's about defining your goals, seeing where you can make optimizations for those goals, and setting up the tactics to make it all work.
You start with understanding your audience, who they are, what they like, where you can reach them. Then you can start to craft the messaging that will appeal to them and get them to buy.
Your marketing strategy is the difference between a coordinated effort to grow your business, and just doing a bunch of stuff.
Who is your ideal customer? What pain points do they have? How can you get your brand in front of those people? Answering these questions are the basis for setting up your marketing strategy.
Audience ID
You only have so much money to spend on your marketing. We will discuss the ways to spend that budget that will give you the best bang for your buck. Establishing this budget allows you to focus on your messaging and execution.
Budget Setting
How do you want your audience to interact with your brand? What kinds of emotions do you want them to feel when they think of you? What kinds of phrases and words will help prove your expertise in your market?
Brand Voice
How can you best connect with your audience? Do you need social media? SEO? Emails? Video marketing? There are so many channels to choose from and it's important to match your messaging to the medium.
Media Choice
We're not just a marketing consultancy, we also help make sure your plan is executed on time and within budget. Whatever your marketing needs are, we can help make sure it gets done and starts helping your business.
Execution
Once you've launched your campaign, it's important to review and make sure that your efforts are delivering the way they were intended. We can help you keep an eye on your data and ensure your marketing is feeding your business.
Reporting
Don't try to learn marketing as you go. Loon's Eye Digital has been helping businesses grow their brand and marketing across different industries. We have experience setting up and running entire marketing plans, or just optimizing what you already have. We make sure that you understand what efforts are already working, what options you might not know about, and what you're doing that isn't helping your bottom line.
We offer personal recommendations for your business, and will help see them through. We don't have any out-of-the-box offerings that we simply plug you into. We take the time to learn about you, your audience, and how we can work as marketing partners to grow your brand.
If you're not sure where to start with marketing, we're happy to help you get started. If you're already doing well, and just want a tune-up, we are happy to help you optimize. Whatever your needs are, we're here to be of service and help you grow.
Marketing Strategy Process
Goals
Working together, we'll discuss your business goals and how your content can assist those goals. We'll create a schedule for delivery and discuss KPIs for your marketing content.
1
Audience
We'll discuss your perfect client and how they interact with your business. Rather than trying to target everyone who could conceivably interact with your site, we want to focus on your ideal client to improve your conversion rate and deliver the best deals possible.
2
Research
Once we are familiar with your business and audience, we will search your competitors and other content around the internet to see what kinds of topics and keywords we should be focusing on. We'll then create a marketing plan that shows what content will be created and when.
3
Content Delivery
We will use the marketing plan to continually update the needs of your website. We will deliver the content monthly and you will have final say over the content. We will then help you post on your site and offer any other assistance to help distribute your content to your audience.