AI Visibility
(AKA AEO, GEO, etc...)
The first thing you need to accomplish with your site is to ensure your site is not blocking crawlers from AI tools. This is how they find your content and understand the information you're providing to your users.
Crawlability
Create the right content and organizing it properly to allow AI tools to crawl your content and reference it seamlessly. It's easier said than done. Creating chunks in your content and using headers and bullet points help organize your information.
Content Strategy
More than ever before, it's vital that other people see your site as a reliable source of information. Setting up social profiles for your business and being mentioned on other websites are all great ways to prove your content's usefulness.
Off-Page Work
What is AI visibility? Why do I need it?
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Become the source of information in AI searches
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Build your brand recognition
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Improve trust with potential customers
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Reach new audiences
AI visibility is known by a lot of different names. AI Engine Optimization (AEO) Generative Engine Optimization (GEO) Search Experience Optimization (also SEO) and other acronyms as well. AI searches are becoming more common every day, and ignoring this audience could leave you in the dust as your competition gets more brand mentions and links.
Good AI optimization starts with solid SEO basics. Your site needs to be organized well, you have to allow your site to be crawled by the bots that collect data, and you need to create content that will work easily for AI users .
Rather than take on the entire internet alone, let us manage your SEO and make your site the best it can be.
AI optimization is an exciting new practice that our entire industry is learning at the same time. The Loon's Eye Digital strategy is to create quality content that focuses on your audience and your expertise. We focus on your individual business plan and your differentiators to craft content that will prove vital as AI continues to grow.
Creating content for AI searches is a slightly different practice than normal SEO. Many of the skills and practices are the same, but the intent behind the content and organization are different. We pride ourselves on creating content that performs the best for your site and your audience.
As AI tools continue to change and evolve, the same strategies that work today may not work tomorrow, and the shortcuts other companies are using today could be obsolete in an incredibly short time. We recommend focusing on the long game in making useful, clear content that will keep users on your site and engaging.
Marketing Strategy Process
Goals
Working together, we'll discuss your business goals and how your content can assist those goals. We'll create a schedule for delivery and discuss KPIs for your marketing content.
1
Audience
We'll discuss your perfect client and how they interact with your business. Rather than trying to target everyone who could conceivably interact with your site, we want to focus on your ideal client to improve your conversion rate and deliver the best deals possible.
2
Research
Once we are familiar with your business and audience, we will search your competitors and other content around the internet to see what kinds of topics and keywords we should be focusing on. We'll then create a marketing plan that shows what content will be created and when.
3
Content Delivery
We will use the marketing plan to continually update the needs of your website. We will deliver the content monthly and you will have final say over the content. We will then help you post on your site and offer any other assistance to help distribute your content to your audience.