Digital marketing is the lifeblood of your online presence. Not only is it how your audience interacts with your business, but it also determines how search engines will rank your site.
With the rise of AI content online, it's easier than ever to create content for your website, but that means more noise than ever. Your audience can smell AI-created content a mile away, so it's important that you have a unique voice and create content that is actually helpful.
If you want to get found by your audience, we can help give you a strategy and execution plan that will improve your rankings and help bring more business your way.
Marketing Strategy Process
Goals
Working together, we'll discuss your business goals and how your content can assist those goals. We'll create a schedule for delivery and discuss KPIs for your marketing content.
1
Audience
We'll discuss your perfect client and how they interact with your business. Rather than trying to target everyone who could conceivably interact with your site, we want to focus on your ideal client to improve your conversion rate and deliver the best deals possible.
2
Research
Once we are familiar with your business and audience, we will search your competitors and other content around the internet to see what kinds of topics and keywords we should be focusing on. We'll then create a marketing plan that shows what content will be created and when.
3
Content Delivery
We will use the marketing plan to continually update the needs of your website. We will deliver the content monthly and you will have final say over the content. We will then help you post on your site and offer any other assistance to help distribute your content to your audience.